FirmLeadSolutions | More Advisory Clients Without Chasing Referrals

By application. To protect results, we onboard a limited number of firms each month.

60-Day Qualified Appointments Guarantee

More advisory clients.
Without chasing referrals.

A done-for-you client acquisition system for US CPA, EA, and advisory firms serving business clients. Qualified business owners, sourced, filtered, and booked onto your calendar.

Built for solo and small US firms that want to sign more business clients without relying entirely on word of mouth.

See If You Qualify
Guaranteed 10 qualified advisory appointments in 60 days, or we work for free.
10+Qualified appointments in 60 days, guaranteed
B2BBusiness-client firms only, not 1040 volume
Same-DayLead response, reminders & follow-up
Done-For-YouFull system build and management

If we don't deliver within 60 days, we keep working at no extra charge until we do. See the guarantee

The Problem

The end of referral dependency

Referrals are great until they're your only growth channel. We install a predictable acquisition system that attracts better-fit businesses and filters out time-wasters before they reach your calendar.

Best fit if

  • You serve business clients (B2B) and want higher-quality retained work.
  • You have onboarding capacity in the next 30 to 60 days.
  • You're willing to define clear rules on who you want and who you don't.
  • You can respond to new inquiries the same day.

Not for

  • Firms already at full capacity with no onboarding bandwidth.
  • High-volume, low-fee models like 1040-heavy tax shops.
  • Anyone wanting random leads without qualification or follow-up.
  • Firms unwilling to protect their time with clear fit criteria.
Proof

Real firms. Real results.

A real operational win, protecting partner time by tightening fit criteria and qualification rules from day one.

"They installed a proper inquiry and qualification system so we stopped taking calls with bad-fit prospects. The first 30 days, every call we took matched our construction-firm criteria. No more wasted partner hours."

Noah
Managing Partner · 4-Partner CPA Firm, Michigan
An Honest Note

Why we work with a small batch of firms at a time

FirmLeadSolutions is built around one thing. Getting qualified business owners onto your calendar. Every firm we onboard gets direct, hands-on attention from the founder.

That means we're picky about who we work with. We say no to firms we can't deliver for. We back every engagement with our 60-day guarantee. And we work with a small batch of firms at a time so the results stay real.

If you want a hands-on partner who treats your firm like a priority, the call below is where we figure out if it's a fit.

Michael Dawodu
Michael Dawodu
Founder, FirmLeadSolutions
Results vary by niche, capacity, and response time.
Behind The Work

One operator. One focus.

Michael Dawodu, Founder of FirmLeadSolutions

Michael Dawodu

Founder, FirmLeadSolutions

Client acquisition specialist helping US CPA and advisory firms move from referral dependency to a predictable advisory pipeline. Focused exclusively on US CPA, EA, and advisory firms serving business clients. No marketing for restaurants, dentists, or coaches. One niche, built deep.

"Michael isn't one of those generalist gurus pushing generic advice. He came in focused, sharp, and actually knew what he was talking about. If your CPA firm needs help with marketing or lead gen, this is the guy."

Adam C.Founder, Cart CPA
Connect on LinkedIn
Illustrative Example

What your pipeline looks like

Every prospect moves through a clear, qualified pipeline. An example of how the system organizes business owners from first contact to closed client.

app.yourfirm-pipeline.com
Advisory Pipeline
Example view · qualified prospects only
New Lead3
Manufacturing Co.
Inbound · campaign
New
Logistics Group
Inbound · campaign
New
Construction Firm
Inbound · campaign
New
Qualified2
Dental Practice
Passed intake filter
Screened
Restaurant Group
Passed intake filter
Screened
Booked2
Auto Services Co.
Call confirmed
Scheduled
Medical Group
Call confirmed
Scheduled
Attended2
Trades Business
Showed · interested
Attended
Property Group
Proposal sent
Attended
Closed Won1
Wholesale Co.
Signed retainer
Client
← Swipe to see the full pipeline →
Illustrative example for demonstration. Not a representation of specific client results.
The Economics

Why the model is simple math

Here's the model we run firms through. Conservative assumptions, not guaranteed outcomes. Your numbers depend on your retainer size, close rate, and capacity.

1

You sell a standard B2B CAS, Fractional CFO, or Tax Advisory package at a baseline $10,000 / year (approx. $830/month).

2

We deliver our guaranteed baseline of 10 qualified meetings with business decision-makers over 60 days.

3

You close at a conservative 20% win rate, meaning you only need to close 2 of 10 calls.

Most firm owners close significantly higher than 20% when speaking to pre-filtered prospects. We run the numbers low to prove the floor. Projection assumes consistent acquisition and standard retainer retention. Real outcomes depend on your close rate, churn, and capacity.

60-Day Pipeline Snapshot
2 New Clients × $10,000 Annual Fee
$20,000in annual retainer fees, added every 60 days
Projected 12-Month Revenue$120,000 / yr
Booked calls match your criteriaYes, or it doesn't book
Founder / partner time required0 hours
Your only jobTake calls & close
The Method

How the Advisory Pipeline Engine works

We run paid campaigns to business owners and filter them through a strict qualification process before they can book. We handle all follow-up and reminders, so you only show up to speak with pre-vetted prospects.

01

Attract

We put your firm in front of the right business owners across the right channels, with messaging written for your niche.

02

Qualify

Every prospect goes through your intake filter. Bad fits are screened out before they can book a minute of your time.

03

Book

Same-day response and automated follow-up turns qualified interest into confirmed appointments that show up.

Acquisition System

The Advisory Pipeline Engine

Nine components working together as one system. Not lead lists. Not guesswork. A complete acquisition infrastructure installed and managed for your firm.

01

Offer + Positioning

Your firm positioned as the clear choice for advisory-ready business clients in your niche.

You stand out immediately
02

Multi-Channel Strategy

A specific acquisition strategy built around where your ideal clients spend their time and how they decide.

Right message, right place
03

Campaign Build

The core of the system. Targeted campaigns put your firm in front of business owners looking for advisory support. You cover ad spend; we handle everything else.

Qualified eyes on your firm
04

LinkedIn Content Support

We review what works, advise on direction, and provide frameworks designed to attract advisory-ready owners, not just followers.

Right audience, right message
05

Landing Page + Assets

Built to qualify prospects before they can book. Your time is protected from the first click.

Bad fits screened out
06

CRM + Automation

Your pipeline runs without you touching it. Leads are routed, tagged, and followed up automatically.

Zero manual admin
07

Qualification Filter

Your exact client criteria enforced before anyone reaches your calendar.

Only qualified calls
08

Speed-to-Lead + Booking

Same-day response and reminder sequences mean appointments show up and don't ghost you.

High show rates
09

Optimization + Reporting

Weekly KPI reporting and continuous iteration. You see exactly what's working every week.

Full transparency
The Deliverable

What you get

Two phases. One outcome. A predictable advisory pipeline running for your firm without you managing it.

Phase 1 — The Build

Positioned to win advisory clientsMessaging that speaks directly to the business owners you want, not just "we do accounting."
A pipeline that runs without youCRM, automations, and routing built so leads move through the system automatically.
Bad fits never reach your calendarIntake filter enforces your exact criteria before anyone can book.
Traffic that converts to conversationsLanding page and campaign assets built specifically for advisory acquisition.

Phase 2 — The Engine

Appointments show up, don't ghostSpeed-to-lead workflows and reminder sequences built in from day one.
Full visibility every weekTransparent reporting. No black boxes, no guessing what your budget is doing.
A system that improves as it runsWeekly iteration on messaging, targeting, and filters based on real pipeline data.
Predictable volume month to monthNot feast and famine. A consistent flow of qualified conversations your firm can rely on.
The Sequence

The 90-day architecture

A predictable sequence to build, launch, and scale your firm's new acquisition channel. Then ongoing month-to-month management.

Days 1–14

Foundation

  • Target client and offer locked
  • Qualification rules defined
  • Landing page and intake live
  • CRM and automations built
  • Tracking installed
Days 15–30

Launch

  • Paid campaigns launched
  • Lead scoring tuned
  • Booking flows tested
  • Initial data captured
  • First qualified inquiries
Days 31–60

Optimize

  • Copy and targeting iterated
  • Bad-fit filters tightened
  • Show rates improved
  • Scale winners, cut losers
  • Pipeline structured
Days 61–90

Scale

  • Winning channels expanded
  • Best niches scaled
  • Nurture sequences active
  • Predictable weekly volume
  • 60-day guarantee met
Risk Reversal

Our 60-day guarantee

Outcome-based, measurable, and designed to remove your risk.

Qualified Appointments Guarantee

If we don't deliver the agreed number of qualified business appointments within 60 days, we keep working at no extra charge until we do.

What "qualified" means: A confirmed call with a business owner or decision-maker who matches your agreed ICP criteria, has been pre-screened through the intake filter, and has confirmed attendance. Your exact qualification rules are locked in writing before campaigns launch.
This only works if you have room for new clients, clear rules on who you want to work with, and the ability to reply to new inquiries the same day.
See If You Qualify
Before The Call

Common questions

Straight answers to what most firm owners are thinking before they book.

"Why not just hire internally?"

A full-time hire costs $60k to $80k a year before benefits, takes 3 to 6 months to onboard, and rarely has accounting acquisition experience. We're operational from day one. No ramp, no benefits, no hiring risk.

"We already get referrals."

Referrals are unpredictable. You can't control volume, quality, or timing. This runs alongside referrals and gives you a second channel you control. A slow referral month no longer means a slow pipeline month.

"What if we're not ready for clients?"

Then we shouldn't start yet, and we'll tell you that on the call. This works best when you have real onboarding capacity, or you're intentionally replacing low-value clients with better-fit retained work.

"We've tried ads before."

Ads without qualification are just spending money. The system is built around the middle, with intake, filtering, and follow-up. You're not buying clicks. You're buying qualified conversations with owners who match your criteria.

Logistics & Setup

Frequently asked questions

A qualified appointment is a confirmed call with a US-based business owner or decision-maker who matches your defined ICP criteria (niche, business size, decision-maker status, and stated need), has been pre-screened through the intake filter, and has confirmed attendance via reminder sequences. Your exact qualification rules are agreed in writing during the build phase so there's no ambiguity about what counts.
The engagement is structured around a 3-month initial term covering the build, launch, and optimization phases. After the first 3 months it moves to month-to-month management with 30 days' notice. The 3-month floor matches the time needed for the system to deliver against the 60-day guarantee.
Two parts. The install, where we build the system end to end, then ongoing management, where we optimize week to week. If you qualify on the strategy call, we'll outline scope and options privately.
Ad spend goes directly to the platform. You control the budget and pacing. We build, manage, and optimize the campaigns. We recommend firms start with $1,000 to $1,500/month and scale up only using the profits from closed clients.
Many firms see structured inquiries within the first 2 to 3 weeks once foundations are live. The goal is a predictable qualified pipeline within 60 days. That's what the guarantee is built around.
We're built for B2B financial professionals: accounting firms, Fractional CFOs, EAs, and advisory firms. Construction, healthcare, trades, professional services, CAS, or business tax. We write criteria and messaging for your exact niche.
We don't publish pricing because fit matters more than price. If we're not the right match, we'll tell you on the call. If we are, we'll walk you through exactly what's involved and what it costs. No pressure either way.
Next Step

In 15 minutes, you'll know if this is a fit.

We'll confirm your criteria and capacity, map what the first 90 days looks like for your firm, and outline next steps if it's a fit. If it's not, we'll tell you straight. You leave with clarity either way.

01Confirm your fit criteria
02Map the 90-day rollout
03Outline scope and options
See If You Qualify
No pitch decks. No pressure.
FirmLeadSolutions
Helping US accounting and advisory firms build a predictable advisory pipeline.
© FirmLeadSolutions. All rights reserved.
Limited spots each month
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